The video we watched in class, Generation Like, is a short PBS documentary that explains how social media is becoming a business, and people are out online to make money off you. The one concept from the film that stuck with me is the idea of 'Likes' being a new type of currency. The more likes you receive is the more you are promoting yourself and whatever else may be part of that post. For example if someone posts a selfie with a Nike hoodie on and it happens to get lots of likes, Nike may notice and realize that just by that one person posting a pic is advertising Nike and doesn't know it.
The amount of likes can generate something or someone into a online viral sensation and they could be exploiting/advertising companies and not knowing or receiving any type of gratitude from them. Its basically free advertisement.
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